About
A web designer in the early 2000s, I fell in love with both the craft of design and the logic of code, and have spent the past two decades solving complex problems for global brands across a wide range of sectors.
Those experiences and my own curiosity led me to develop the DX Discovery methodology. A structured approach that takes clients beyond their original brief to uncover what they, and their users, actually need.
I lead teams who design inclusive digital experiences that work for everyone, not just the majority. I use AI to enhance and accelerate the process, but the best work still starts with curiosity, empathy and the right questions.
I may not code as much anymore, but I love to build things with my hands and I remain quietly obsessed with typography.
Design. Tech.
Curiosity.
Expertise
Design & Strategy
UX Strategy · Inclusive Design · Design Thinking · User Research · Design Systems · Brand & Digital Integration · Presentation & Storytelling
– BA (Hons) Graphic Design - Falmouth
Leadership
Team Building & Mentorship · Cross-functional Collaboration · Stakeholder Management · Client Workshops · Agency & Brand-side Partnership
– Leadership & Management Diploma - CMI
Technology & AI
Figma · Adobe CC · HTML · CSS · AI-Assisted Workflows · Prompt Engineering · Gen AI
– Future Readiness Academy & AI Training - WPP
Beliefs
Empathy before design. Always. The brief is the starting point, not the answer.
Inclusive design isn't a checklist. It's a lens that makes everything better.
Curiosity is an underrated skill. The best solutions come from asking better questions.
AI should amplify, not replace. The value is in knowing where to use it.
Leaders should be fluent in the craft. If you can't speak the language, how can you lead?
Be genuinely interested in people. It’s the glue that creates a stronger network.
Where
2000 – 2026
WPP Production - London - Global Head of UX & Design - 8yrs
Emperor Design - London - Design Director - 7yrs
Navyblue - London - Senior designer/developer - 4yrs
DoubleClique - New Zealand - Senior digital designer - 1yr
Perception Internet - Essex - Digital designer - 3yrs
Emedia - Cornwall - Digital designer - 1yr
The loop - London - Digital designer - 1yr
Foundations
Shaped by more than just design.
Surfer, mountain biker, snowboarder – drawn to where adrenaline meets landscape.
Founded Jam&son – handcrafted wooden surfboard & skateboard hooks/racks.
Typography nerd – The film Helvetica is a genuine favourite.
Clan Gunn heritage – The top right coordinates mark the clan's home.
